Why Nursing Bras Matter (and How to Choose One) ft. Lily of the Valley & Elation
August 15, 2025 • 8 MIN READ
Let’s be real — breastfeeding is beautiful, but it can also be overwhelming. From leaking to latching, your body is doing a lot. One thing that can make the journey easier? A good nursing bra. It’s not just about convenience — it’s about comfort, support, and feeling like yourself again in a body that’s constantly changing.
That’s why we teamed up with Lily of the Valley, a trusted name in maternity essentials, and Elation, a mom-built brand that curates care-first pieces, to help guide you through the world of nursing bras — from why they matter to how to find one that really works for you.
Why Nursing Bras Matter
You might wonder: Do I really need a nursing bra? Short answer — yes. Your breasts can grow multiple sizes during pregnancy and postpartum. A regular bra just doesn’t cut it — it can dig into sensitive tissue, cause blocked ducts, and even increase the risk of mastitis.
Nursing bras are designed to adapt:
✔️ Quick access for feeding or pumping
✔️ Gentle, supportive fit for changing breast sizes
✔️ Prevents discomfort and supports your daily breastfeeding routine
| “Choosing quality nursing and pumping bras can help you feel more empowered and confident as you step into your new role as a mother.” - Kirsten Tanlo, Founder of Elation
| “Investing in quality maternity and postpartum undergarments is an act of self-care. You're nurturing yourself as you nurture your little one.” - Camille Escudero, Founder of Lily of the Valley
Choosing the Right One for You—Tips from Elation & Lily of the Valley
1. When should you start wearing a nursing Bra?
Kirsten, Elation: You can wear a nursing bra right after giving birth! It’s a must-have in your hospital bag, so you can do skin-to-skin and have your baby latch to initiate breastfeeding. Elation’s crossover bra is my go-to for nursing, especially in the early days. It’s so easy to just pull the bra to the side and feed, and put it back in place right after.
2. How do you find the right Fit? Breast size can fluctuate often during pregnancy and breastfeeding, how can moms choose the correct size and ensure a good fit throughout these changes?
Kirsten, Elation: It would be best to purchase in your third trimester as your size can still fluctuate. Choose a bra that is supportive and can stretch to accommodate size changes. For first time moms, it’s good to note that not all nursing bras can be used for pumping as well. When you’re not yet sure whether you will nurse or pump or both, Elation’s scoop neck bra is a great choice since it can do both! It also has clasps at the back for a more flexible fit.
3. Lifestyle matters: how to choose based on your routine— whether that’s staying at home, going back to work, or being active?
Camille, Lily of the Valley: We understand how your daily routine shapes what you need from a nursing bra. Whether you're managing feedings at home, returning to the workplace, or maintaining an active lifestyle, your nursing bra should seamlessly adapt to your changing needs.
For the stay-at-home mom, comfort reigns supreme. You need bras that can transition from night feedings to daytime wear without sacrificing support. If you’re returning to work, consider a more structured option that gives you confidence in any professional setting.
Every lifestyle has unique challenges, which is why Lily of the Valley offers different styles to suit various outfits, occasions, and needs.
- All-Lace Nursing & Pumping Bra – Who says maternity and postpartum can't be stylish? This bestseller proves that comfort and elegance can co-exist. Feel confident and secure with this undergarment that allows direct access for feeding or pumping without exposing your entire breast. Especially recommended for full-breasted moms due to its exceptional support and structure.
- T-Shirt Nursing Bra – Our breast-supporting molded cups provide a seamless silhouette for work days and special events. For active moms, this versatile option can be converted into a sports bra that works beautifully for moderate exercise. This design is also ideal for full-breasted moms needing extra support.
- Pumping Bralette – This crowd favorite, offers day-to-night comfort with its ultra-soft fabric. Perfect for home days when you're frequently nursing or pumping, it provides the accessibility you need without sacrificing comfort. The bralette design offers gentle support while allowing natural movement.
4. How can the right nursing bra style improve the breastfeeding or pumping experience for moms?
Camille, Lily of the Valley: The right nursing bra transforms your breastfeeding experience from challenging to manageable. We can’t overstate how much difference thoughtful design makes during those precious but demanding moments with your little one.
For breastfeeding moms, feeding access that works with you rather than against you is essential. When your baby is hungry or your breasts are engorged, the last thing you need is to struggle with complicated clasps or uncomfortable positioning.
Lily of the Valley nursing bras feature:
- One-handed clasp release for quick access. Our innovative designs allow you to maintain your baby's position while easily accessing your breast. Choose between our magnetic clasps for simpler & stronger fastening, or metal clips for a discreet, low-profile option that won't show under clothing.
- Soft, drop-down cups that stay in place. Our cups are engineered to provide support even when open, preventing uncomfortable tugging or shifting during feedings. Whether you're bringing your little one to the office or pumping while at work, our T-Shirt Nursing Bra, All-Lace Nursing & Pumping Bra, and Snap-On Nursing Bralette provide both convenience and elegance for everyday wear.
- Premium, breathable materials. Your postpartum skin deserves extra care, especially during this sensitive time. Our Pumping, Snap-On, and Adjustable Bralettes are crafted using micro modal for natural moisture-wicking and temperature regulation, helping prevent common issues like nipple irritation or yeast infections that can complicate breastfeeding.
- Resizing and repairing options. As your breastfeeding journey progresses, your body continues to change. Our unique resizing service ensures your bras adapt with you. When you've completed weaning, we can transform your nursing bras into everyday bras by removing nursing clasps, extending the life of your investment. Lily of the Valley is committed to helping you make conscious choices that support both your motherhood journey and environmental sustainability.
Tried, Tested & Loved: Our Nursing Bra Favorites
From Lily of the Valley:
All-Lace Nursing & Pumping Bra
Our most-loved nursing bra combines elegance with functionality, featuring delicate lace and exceptional support perfect for fuller busts and special occasions while still providing practical nursing access.
"Breastfeeding can be unglamorous sometimes, especially right after birth when you're still healing and adjusting with such major life changes. I'm so grateful to have found a lacey, sexy, and comfortable nursing bra that helps me feel beautiful throughout this journey." – Gwendolynne, mom of three
T-Shirt Nursing Bra
This versatile everyday essential offers a smooth silhouette under clothing with superior support and easy one-handed access, making it perfect for working moms or anyone seeking comfort without compromising style.
"I had been struggling to find the right bra for my changing body. As a plus-size mom whose measurements increased during pregnancy, Lily of the Valley solved my fit problems while delivering a genuinely high-quality product that makes me feel supported in every way." – Katie, first-time mom
From Elation:
Scoop Neck Bra
The scoop neck bra is a crowd favorite. It has clasps for nursing and it can hold the traditional flanges or hands-free cups securely when pumping. Moms love the convenience, comfort, and practicality of this piece.
A Little Extra Love from Hati Health
Hati Health: Whether it’s your first baby or your third, your body deserves support — not just from your bra, but from your community. That’s why we’re offering 10% off an OBGYN or pediatric consultation with every purchase of nursing bras/tops from Lily of the Valley or Elation.
👉 Claim your discount upon purchase 💜
Final Thoughts
A Message from Elation:
Breastfeeding looks different for every mom. Each journey has its highs and lows, but investing in these essentials and getting support from loved ones will make the journey easier.
A Message from Lily of the Valley:
Your breastfeeding journey deserves to be supported not just physically, but emotionally – choose nursing bras that make you feel beautiful, confident, and cared for during this profound chapter of motherhood. Remember that investing in your comfort isn’t a luxury but a necessity that honors both your changing body and the incredible work it’s doing to nourish your little one.
Hati Health:
